Project status: Completed 2013
Royalties for Regions provided funding of $1 million towards on-location production costs for filming of the movie Drift based in Margaret River and the South West.
Drift is a feature film set in the 1970s at the advent of the modern surf industry in Western Australia starring Sam Worthington and Myles Pollard. The production set had about 100 technicians, including local crew and emerging Western Australian filmmakers, gaining invaluable on-set learning opportunities.
The filming of Drift was a unique opportunity to:
- Increase awareness of WA as a tourist destination
- To have the Margaret River and WA coastline further recognised as an international destination
- To further strengthen Margaret River as an international brand for its wine and food products
- To stimulate creative industries in the South West
A red carpet Australian premiere was held in Yallingup on 21 March 2013, attended by 1,300 people including cast, crew, extras, surfers and guests.
A special function was also held in Margaret River on 17 October 2014 where presentations were made to supporters of the motion picture.
Other groups formally acknowledged include:
This project was delivered in partnership with the South West Development Commission.